Variazioni opened the doors of its first boutique in 1980, introducing New York City shoppers to a unique, exceptional assortment of women's fashion garments. Translated from Italian as “variations”, Variazioni set out to capture trends in a mosaic of styles, and to offer an exciting variety of important names in the fashion design community. The young company quickly emerged as a hot shop destination for women craving both street cool style and classic looks redefined with contemporary spirit.

As a result of Variazioni's success, the rapidly expanding brand has grown from a multilevel landmark on NYC's Upper West Side to a group of multiple fashion boutiques, boasting 6 locations in the New York area, and housing a private label in the heart of NYC's fashion district.

In addition to intimately following established lines, Variazioni has been an avid promoter of New York City's young design talent. Variazioni has launched its own private label, offering an outlet for rising designers to bring fresh creativity and energy to the forefront of the fashion industry.

A premier retailer for fashion forward names, Variazioni stocks its shelves with sought-after brands including Rock & Republic, Hudson Jeans, Central Park West, Future Paradise, People for Peace, True Religion, Kier +J , and new European and American discoveries. Season after season, all merchandise is hand-selected to ensure an unparalleled balance of style that is meaningful, innovative and fearless.