Spiff

750 Third Ave between 46th and 47th Sts (212-204-8720, spiffny.com) This sleek white-and-chrome men’s salon is a far cry from the old-time barbershop that plucked grandpa’s whiskers. Attentive and affable staffers escorted me to my chair, where an LCD television embedded above the mirror gave me something to focus on besides the sharp razor approaching my delicate visage. Although Spiff’s clientele consists mostly of midtown businessmen, they’re more than happy to walk whippersnappers through their first “real” shave. Manager-stylist Danny Kerr says he self-tested a variety of products before deciding to carry eShave exclusively. After a hot-towel treatment to soften my skin, he applied the company’s lavender preshave oil and shaving cream and made quick work of the two-days’ growth I walked in with. After three passes with the razor, my skin felt smoother than it has in ages, and Kerr made sure I wouldn’t be irritated later by dabbing on an aftershave soother. I was glad I opted for the deluxe shave ($45)—the postshave facial and hot-oil scalp treatment were the finishing touches I didn’t even know I needed.

Client Requirements: 
Seeking up and coming location from 1,500 - 2,500 square feet in Manhattan